Insights that power retention & growth

Explore data-backed articles and success stories from top brands that use Gameball to drive engagement, referrals, and repeat purchases.

Loyalty & Retention

What if your loyalty was your best growth channel

How growth teams are transforming loyalty from a cost center into their highest-performing acquisition and retention engine. Every growth team obsesses over acquisition channels: paid social, influencer marketing, SEO, referrals. But what if the most powerful growth lever was hiding in plain sight—in the customers you already have?”

Malak Koshty

28 Aug, 2025

5 min read

News & Product

Enterprise Jan Product Updates: More Control, Security, and Flexibility Across Gameball

Discover Gameball's latest platform updates including Data Warehouse integration, Audit Trail for full visibility, Advanced Budget Control for campaigns, Channel-Based Visibility for game rewards, and Anti-Fraud Tier Upgrade protection.

Dania Osama

February 10, 2026

8 Secrets that Make the Starbucks Loyalty Program So Popular

Explore the eight key strategies behind Starbucks' wildly successful loyalty program, from personalized rewards and mobile-first design to gamified engagement and emotional brand connection.

Nada Sobhi

June 14, 2021

Guides

Your Complete Guide to the 8 Types of Loyalty Programs

A comprehensive breakdown of the eight main types of loyalty programs—from points-based and tiered to paid and coalition—with pros, cons, and real-world examples to help you choose the right model.

Nada Sobhi

August 22, 2022

Market Insights

What Is Average Basket Size? Here Are 5 Ways to Increase It

Understand what average basket size is, why it's a critical e-commerce metric, and explore five proven strategies to increase it and boost your store's revenue.

Nada Sobhi

May 30, 2023

Market Insights

Return on Experience: What You Need to Know About It

Explore what return on experience (ROX) means, how it differs from traditional ROI, and why measuring customer experience is essential for long-term business growth.

Nada Sobhi

November 28, 2020

Guides

Referral Marketing Best Practices: All You Need to Know

A comprehensive guide to referral marketing best practices—from designing your program and choosing incentives to tracking performance and maximizing word-of-mouth growth.

Nada Sobhi

August 8, 2022

Guides

Ramadan 2025: How to Keep Customers Engaged After Ramadan Ends

Strategies for retaining the customers you acquired during Ramadan, including post-season engagement tactics, loyalty program tips, and behavioral insights to sustain momentum year-round.