Gameball Partners with QahwaBLK to Power Jordan's Most Beloved Coffee Brand's Loyalty Program

About QahwaBLK: A Jordanian Coffee Phenomenon

Founded in 2019, QahwaBLK has rapidly grown from a single location to become one of Jordan's most beloved coffee destinations. The brand now operates over 30 branches across Jordan and Lebanon, spanning major cities including Amman, Zarqa, and Irbid, as well as strategic locations at universities like the University of Jordan, Jordan University of Science and Technology, and Hashemite University.

Perhaps most notably, QahwaBLK has a branch at Queen Alia International Airport's arrivals terminal - meaning for many visitors, their first taste of Jordan comes with a cup of QahwaBLK coffee. It's a fitting symbol for a brand that has become synonymous with Jordanian hospitality and coffee culture.

What sets QahwaBLK apart is their ability to deliver quality coffee at accessible prices while maintaining the warmth and service that Jordanians are known for. Their social media presence has also played a key role in building a loyal community, with engaging content that has turned casual coffee drinkers into devoted fans.

With branches at gas stations, shopping boulevards, residential neighborhoods, and university campuses, QahwaBLK has positioned itself as the coffee brand that's always within reach - fueling students, professionals, and travelers alike.

The Partnership

Gameball has officially partnered with QahwaBLK, one of Jordan's most recognized homegrown coffee brands, to launch their flagship loyalty program. The signing ceremony brought together leadership from both companies, with Gameball Co-Founder and Chief Product Officer Ahmed El Assy and Nour Abdelaal who's leading MENA sales, joining QahwaBLK's team: Mego Salbashian (Co-Founder), Aren Salbashian (Managing Partner) and Anan Al Khalidi leading innovation - to formalize the collaboration.

This partnership marks Gameball's official entry into Jordan and reinforces our commitment to empowering regional F&B brands with the tools to build lasting customer relationships.

Why This Partnership Matters

As QahwaBLK continues to scale - with ambitions to expand beyond Jordan's borders - their leadership recognized the need to invest in digital infrastructure that matches the brand's growth trajectory.

The partnership with Gameball is a core pillar of QahwaBLK's digital transformation strategy. By implementing Gameball's loyalty and gamification engine, QahwaBLK will be able to:

• Reward every purchase across their physical branches and upcoming mobile app
• Build habitual customer behavior through gamified challenges, tiers, and achievements
• Unify their customer experience across in-store and digital channels
• Leverage data-driven insights to personalize engagement and drive repeat visits

For a brand built on community and consistency, a loyalty program isn't just a marketing tool - it's an extension of the hospitality that QahwaBLK already delivers in every cup.

Coffee Culture Meets Customer Loyalty

In Jordan, coffee is far more than a beverage. Known locally as qahwa, it's a symbol of hospitality, respect, and connection - rooted in centuries of Bedouin tradition where serving coffee to guests is a cherished custom.

QahwaBLK has tapped into this cultural foundation while bringing a modern, accessible coffee experience to a new generation of Jordanians. Partnering with Gameball allows them to extend that sense of belonging beyond the cafe - rewarding customers for their loyalty and making every interaction feel personal.

What's Next

With Gameball's platform now powering their loyalty program, QahwaBLK is positioned to deepen relationships with their existing customer base while laying the groundwork for regional expansion.

For Gameball, this partnership represents the continuation of our mission to help consumer brands across the MENA region turn transactions into lasting relationships. We're proud to support QahwaBLK as they write the next chapter of their growth story.