Jan Product Updates: More Control, Security, and Flexibility Across Gameball

As loyalty programs scale, teams need more than just features—they need governance, visibility, and control. This release introduces a set of platform improvements designed to help enterprise teams operate confidently while keeping their loyalty strategies flexible and scalable.

We're rolling out several key capabilities: Data Warehouse integration for bringing Gameball data into your analytics ecosystem, Audit Trail for complete dashboard visibility, Advanced Budget Control for reward campaigns, Channel-Based Visibility for game rewards, and Anti-Fraud Tier Upgrade protection.

Data Warehouse Integration

Modern teams don't lack data—they lack accessibility and ownership of it. As companies grow, especially at the enterprise level, loyalty and engagement data can no longer live in isolated dashboards. Marketing, data, and leadership teams already rely on internal BI tools and centralized data warehouses to guide decisions.

Many of our high-value customers told us the same thing: they love Gameball's insights, but they need their loyalty data alongside the rest of their business data. That's why we built a solution that enables you to analyze loyalty performance using your own dashboards, join Gameball data with orders, CRM, and lifecycle data, build custom KPIs beyond pre-defined reports, and maintain internal data governance and ownership.

With Data Warehouse integration, Gameball becomes a first-class data source inside your analytics stack. Instead of logging into multiple tools, teams can track loyalty impact on revenue, retention, and LTV, measure campaign effectiveness across channels, build custom cohorts and long-term trend analysis, and run deeper experimentation and attribution models—all without changing how their teams already work.

Data teams get structured, reliable loyalty data they can query freely. Marketing teams gain clearer visibility into what campaigns actually drive repeat behavior. Leadership gets loyalty performance tied directly to business outcomes. Enterprise organizations maintain compliance, governance, and scalability.

This feature isn't just about exporting data—it's about embedding loyalty into your core decision-making. When loyalty data lives in your warehouse, it stops being a side initiative and becomes a measurable growth lever.

Audit Trail

As loyalty programs scale, so do the teams managing them—and with more hands in the system, visibility becomes critical. That's why we introduced Audit Trail: a built-in capability that gives workspace owners and admins a complete, timestamped history of all critical actions performed inside the Gameball dashboard.

Without a clear activity log, teams often struggle to answer simple but important questions: Who changed this campaign? When was this reward modified? Was this configuration intentional? Audit Trail removes ambiguity and replaces it with clarity.

You now have access to a searchable, chronological log of important dashboard activity, including who performed what action and when, plus a detailed 'before and after' view of every modification.

Audit Trail is especially valuable for enterprises with internal approval processes, teams operating across multiple roles and permissions, organizations with security and compliance requirements, and companies preparing for audits or internal reviews. Instead of relying on memory or guesswork, everything is documented.

Advanced Recurring Scheduling for Reward Campaigns

Many loyalty campaigns are inherently time-based: daily offers, weekly rewards, monthly incentives. Yet historically, running these campaigns meant repeated manual setup—and room for human error.

Merchants told us they wanted predictable, repeatable campaign execution with full control over timing and cadence, less operational overhead, and no compromise on targeting or logic. So we built a scheduling system that works the way real teams operate.

Reward campaigns can now be configured to run one-time or on a recurring basis—daily, weekly, or monthly—on specific weekdays or calendar rules, with clear start and end times per occurrence. Once configured, campaigns run automatically with no re-creation required.

Recurring scheduling doesn't create locked campaigns. You can edit recurrence rules easily, apply changes only to future runs, and preserve historical accuracy of past executions.

This feature is built for teams running frequent time-based promotions, lean marketing teams with limited operational bandwidth, enterprises that value consistency and predictability, and anyone tired of manually recreating the same campaign over and over. This feature doesn't just save time—it removes friction. Your campaigns stay consistent, your team stays focused, and your loyalty strategy runs smoothly in the background.

Advanced Budget Control

Loyalty campaigns are meant to drive engagement and revenue—but without proper controls, reward costs can quietly spiral. That's why we introduced Advanced Budget Control: a built-in system that allows teams to define, monitor, and automatically enforce spending limits for reward-based campaigns.

As loyalty programs mature, teams face a familiar tension: Marketing wants flexibility and speed, Finance wants control and predictability, and Leadership wants visibility and accountability. Manual tracking and after-the-fact reporting simply don't work at scale.

Advanced Budget Control brings financial governance directly into campaign execution—not as a separate process, but as part of how campaigns are built and run. With Budget Control enabled, teams can set a total budget upfront, track issued rewards (liability) vs. actual redeemed spend, monitor campaign costs in real time, and prevent accidental overspending automatically. No spreadsheets. No guesswork. No surprises.

The system includes built-in safeguards that protect your business: campaigns automatically stop once 100% of the budget is reached, alerts notify teams at 50%, 80%, and 100% spend thresholds, budgets cannot be lowered below what's already been issued or spent, and historical spend is preserved accurately without retroactive changes. Even when campaigns end, tracking continues—ensuring issued rewards that redeem later are still accounted for.

Marketing teams gain freedom to run ambitious campaigns responsibly. Finance teams get real-time cost control and transparency. Leadership gains confidence that loyalty spend is governed and predictable. Enterprises meet internal approval and budget governance requirements. Everyone works faster—with fewer risks.

Channel-Based Visibility for Game Reward Campaigns

Not every customer engages the same way on every platform. That's why Gameball now supports channel-based visibility for game reward campaigns—allowing you to control whether a campaign appears on Web, Mobile, or both.

Customer behavior differs significantly by channel: mobile users tend to engage in short, frequent sessions while web users often browse with more intent and time. Some campaigns perform better when tailored to a specific platform. Until now, game rewards were treated as one-size-fits-all across channels. Channel-based visibility changes that.

You can now test performance across platforms independently without duplicating campaigns or altering reward logic. By showing the right campaigns in the right places, you avoid overwhelming users with irrelevant experiences, increase engagement by matching context and behavior, and create cleaner, more intentional customer journeys. Gamification becomes strategic, not just fun.

Ideal use cases include mobile-exclusive games during app engagement pushes, web-only campaigns tied to browsing or checkout behavior, platform-specific A/B testing for reward performance, and gradual rollout of new experiences by channel.

Anti-Fraud Tier Upgrade

Tier upgrades are powerful incentives—but they're also vulnerable to misuse when rewards are granted before orders are truly finalized. The Anti-Fraud Tier Upgrade feature ensures that tier welcome points are only unlocked for completed, non-refunded orders.

In many loyalty programs, customers place an order, instantly receive tier welcome points, refund the order, and keep the rewards. This creates financial leakage, inflated tier progression, unfair advantages for bad actors, and operational overhead for teams. Anti-Fraud Tier Upgrade closes this gap cleanly.

Here's how it works: when a customer places an order that triggers a tier upgrade, welcome points are added on hold. If the order is refunded, points are revoked. Once the return window ends, points are unlocked. Rewards are only granted when the order is genuinely complete.

This feature is especially valuable for programs with high-value tier welcome rewards, programs with generous tier incentives, merchants with long return windows, and enterprise programs focused on fairness and integrity. It protects your loyalty economy without affecting the customer experience.

What's Next

These updates represent our continued commitment to building a loyalty platform that scales with your business. Whether you're managing a growing team, expanding to new channels, or preparing for enterprise-grade governance requirements, Gameball is designed to support you at every stage.

Have questions about any of these features? Reach out to your Customer Success Manager or contact our support team at support@gameball.co.