Build High-Impact Segments in Minutes, Not Meetings

Stream customer data from every channel into a unified profile. Then, create dynamic segments based on real behavior, lifecycle stage, or predicted value.

Overview

Way More Than Just Filters

With dynamic, behavior-based segmentation, you can group users by what they’ve done, what they’re likely to do next, and what kind of value they bring: and provide ultra personalized experiences.
Auto-generated reports: Get accurate insights on your performance with auto-generated reports that help create successful campaigns.
Customer analysis: Get a complete view of subscriber preferences and get high quality customer engagement.
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What You Can Do with Gameball's Personalization Engine

Central Customer Profiles Across Channels

Track every customer interaction, online and in-store, in one place. POS, mobile app, CRM, website? All synced and searchable.
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Build Segments Based on Behavior or Traits

Group users based on what they’ve done (or didn’t do): purchases, logins, referrals, app actions, and more.
Auto-generated reports: Get accurate insights on your performance with auto-generated reports that help create successful campaigns.
Customer analysis: Get a complete view of subscriber preferences and get high quality customer engagement.
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Use Pre-Built Smart Segments (or Make Your Own)

Get started fast with intelligent presets like high spenders, slipping away, frequent browsers, and first-time buyers.
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Trigger Campaigns from Segments in Real Time

Use your segments to power journeys and campaigns — when someone enters or leaves a segment, Gameball acts.
Auto-generated reports: Get accurate insights on your performance with auto-generated reports that help create successful campaigns.
Customer analysis: Get a complete view of subscriber preferences and get high quality customer engagement.
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Segment by Value: CLTV & RFM

Target customers based on lifetime value or recency/frequency/monetary scoring and personalize experiences that fit.
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Spot At-Risk Customers Before They Churn

Use churn propensity scores to identify who's likely to leave — then trigger a win-back flow before it’s too late.
Auto-generated reports: Get accurate insights on your performance with auto-generated reports that help create successful campaigns.
Customer analysis: Get a complete view of subscriber preferences and get high quality customer engagement.
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Why Top Brands Love Gameball’s Segmentation

Because smart targeting starts with rich data and ends in real action.
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Tap into pre-built intelligent segments to move fast or create your own from scratch.
Use advanced logic like CLTV, churn risk, or RFM to build smarter, more effective segments.
Combine demographic and behavioral data to target high converting segments.
Get a unified profile with real-time data flowing in from POS, app, web, and CRM.
Trigger campaigns instantly when someone enters or exits a segment. No manual work needed.
Build once and let Gameball automate reactivation, upgrades, and rewards from each segment.
NOT FOR THE OLD-SCHOOLS

Built for teams that move fast.

Launch campaigns in hours, not weeks — without relying on engineering.
Dynamic & live segments
Connects to your entire tech stack
Syncs with campaigns instantly
Custom and pre-built logic

Trusted By Growth Teams From 3000+ Digital Brands.

Your Gamification Journey Starts Here.

Say goodbye to boring loyalty experiences. Start enaging your customers with gamified loyalty experiences.

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