How Trolley Streamlined Rewards and Boosted Sales by +30% with a Simple Wallet Integration

Trolley, Kuwait’s go-to convenience store, started small back in 2010 with just 4 stores and a curated mix of 200 global goodies. Fast forward to 2025, and they’ve scaled into a retail powerhouse with over 150 locations—you’ll spot them at gas stations, malls, universities, and anywhere people are craving snacks and convenience on the go.

With thousands of daily shoppers and a product mix that ranges from global treats to local favorites, Trolley wanted to do more than just reward purchases—they wanted to make it ridiculously easy for customers to use those rewards.

The Challenge: Make Points Easier to Use, Not Harder

Trolley’s loyalty program was already driving solid engagement, but they knew there was room to grow. The team had one big insight: they don’t just need people to earn points—they need them to use them.

Redemption friction was the issue. Customers would often forget about their rewards or hesitate at checkout because they weren’t sure how to redeem them. The loyalty experience needed to be easier, faster, and mobile-friendly.

The Solution: A Custom Virtual Card, Built with Gameball

To solve the problem, Trolley partnered with Gameball to launch a virtual rewards card that customers could download straight from the Trolley mobile app.

Here’s how it works:

• Customers added the digital card to their Apple Wallet with one tap.

• The card showed their live points balance.
  
  
• It could be scanned and redeemed instantly at checkout in any Trolley store.

No more fumbling through apps or asking a cashier to check points. Everything was right there—clean, seamless, and on-brand.

📈 The Results: 30% Growth in Sales and Redemptions

In the weeks after launching the digital card, Trolley saw a:

• 30% increase in redemption activity, thanks to better visibility and convenience.
  
  
• 30% increase in overall sales, driven by higher repeat visits and more customers acting on their rewards.

This was followed by another 25% growth in sales and redemptions the second month!

When points became easier to use, they became more valuable—both to the customer and to the business.

Why It Worked

1. Frictionless UX
   No need to log into an app or ask a cashier. Customers could redeem points like they would tap to pay.
   
   
2. Real-Time Sync
   The card always showed the current points balance, creating instant motivation to use them.
   
   
3. On-the-Go-Friendly
   Trolley’s stores cater to people in transit. A wallet-based loyalty card fits perfectly into that experience.
   
   

What You Can Learn from Trolley

If your customers are on the move, your loyalty program needs to move with them.

By meeting customers where they already are—their wallets, literally—Trolley turned loyalty into action. And that action translated into real results.

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Thinking of Doing the Same?

Gameball helps ecommerce and omnichannel brands build, customize, and scale loyalty programs without the guesswork. From digital wallets to automated tiering and gamification—we make loyalty work the way your customers shop. Try it now, no card required.