Senior Product Manager - Lifecycle Automation

Who We Are

We're a unique team that celebrates individuals and empowers them to work at their best. We believe in our team and offer flexible working hours, an ability to work remotely with the choice of working from the office and so many more perks. Join our team and enjoy a passionate, hard-working environment that will allow you to grow as we grow.

The Role

Responsibilities

• Own the vision, strategy, and roadmap for Gameball’s Lifecycle Automation module.
  
• Deeply understand the goals of customer engagement tools and enhance our CRM module that is tightly integrated with Gameball’s loyalty, rewards, and promotions.
  
• Define and deliver intuitive tools for audience segmentation, behavioral triggers, and multi-channel messaging flows.
  
• Collaborate closely with stakeholders to deliver and expand communication channels, use cases, and behavioral automation flows.
  
• Partner with cross-functional teams (engineering, design, GTM, CX) to ship scalable, impactful features.
  
• Prioritize and scope features based on customer value, simplicity, and platform cohesion—not feature volume.
  
• Translate product ideas into detailed functional specs, user journeys, and release documentation.
  
• Gather feedback from merchants, internal teams, and market trends to evolve our automation capabilities over time.
  
• Handle ad-hoc client requests related to lifecycle campaigns and ensure they are productized into reusable, scalable features.
  
• Monitor the adoption and performance of launched features and iterate based on data and feedback.
  
• Stay ahead of emerging trends in customer engagement, marketing automation, and lifecycle personalization.

Requirements

• Experience: 5–7 years in product management, preferably in SaaS, customer engagement, or marketing platforms.
  
• Domain Expertise: Solid experience in lifecycle marketing, campaign automation, or communication tooling.
  
• Hands-On Exposure: Has previously built, managed, or operated customer journey builders, segmentation engines, or messaging workflows.
  
• User-Centric: Experience in running or supporting real-world lifecycle campaigns is a strong plus.
  
• Data-Driven: Strong understanding of event-driven behavior and how it can power personalization.
  
• Execution-Focused: Excellent at writing clear specs, release notes, and product guides.
  
• Strategic Thinking: Able to balance customer needs, tech effort, and product simplicity.
  
• Startup-Minded: High ownership mentality, bias for action, comfort with ambiguity and iteration.

Why Us

We are a passionate and innovative team redefining customer engagement for consumer apps. As a global, remote-first company with offices in three countries (and counting!), we’re dedicated to transforming how marketing and growth teams operate. Our all-in-one gamification, loyalty, and omnichannel communication platform empowers businesses to drive loyalty and boost retention, reshaping the loyalty and customer engagement space.