Senior Growth Marketer

Who We Are

We're a unique team that celebrates individuals and empowers them to work at their best. We believe in our team and offer flexible working hours, an ability to work remotely with the choice of working from the office and so many more perks. Join our team and enjoy a passionate, hard-working environment that will allow you to grow as we grow.

The Role

Responsibilities

• Funnel Tracking & Reporting: Set up and maintain dynamic performance tracking dashboards (HubSpot or equivalent) to measure funnel across stages from awareness to Sales Qualified Leads.
• ICP & Lead Management: Build and maintain high-quality lead lists that align with our ICP. Ensure all leads in HubSpot are properly enriched, qualified, and categorized with a healthy structure.
• Website Conversion Optimization: Review and optimize forms, landing pages, and overall user experience to increase conversion rates from website engagement to demo bookings.
• Organic Ranking: Oversee SEO, AI search optimization, and marketplace listing strategies to improve visibility and rankings.
• Demand Generation Campaigns: Drive qualified leads and pipeline growth through inbound marketing, ads, in-person events, webinars, outbound campaigns, and partner channels - some of which you’ll own end-to-end, while others will be delivered with support from the wider marketing team
• Sales Alignment: Collaborate closely with sales to ensure leads are properly qualified, handoffs are smooth, and reporting between marketing and sales is aligned.
• Event & Webinar Support: Plan and execute marketing campaigns to drive registrations, attendance, and SQLs from events and webinars.
• Partnership Channel Development: Build and optimize partner-driven lead generation programs, referral tracking, and co-marketing attribution
• Marketing Operations: Manage marketing tech stack, lead scoring models, and automated nurturing sequences for different lead types and lifecycle stages
• Growth Strategy: Experiment with new demand generation channels and tactics to scale pipeline and revenue impact.
  

Requirements

• 6 years of experience in growth, demand generation, or performance marketing roles within B2B SaaS or tech.
• Hands-on experience with HubSpot (or similar CRM/marketing automation tools).
• Strong experience with marketing funnels, automation, lifecycle stages, MQL to SQL nurturing, and ICP segmentation.
• Experience with paid advertising platforms (Google Ads, LinkedIn Ads) and budget management is a plus
• Strong project management skills for coordinating across multiple channels and campaigns simultaneously
• Knowledge of B2B content distribution and amplification strategies
• Analytical mindset with the ability to track, measure, and optimize campaigns.
• Experience running cross-channel campaigns (events, inbound, ads, webinars, outbound).
• Comfortable working closely with sales teams on pipeline and revenue targets.

Why Us

We are a passionate and innovative team redefining customer engagement for consumer apps. As a global, remote-first company with offices in three countries (and counting!), we’re dedicated to transforming how marketing and growth teams operate. Our all-in-one gamification, loyalty, and omnichannel communication platform empowers businesses to drive loyalty and boost retention, reshaping the loyalty and customer engagement space.