Gamification impacts multiple layers of the user journey—activation, engagement, retention, and revenue. Traditional analytics tools don’t easily tie these effects together. That’s why this calculator simplifies the math by focusing on the metrics that matter most.

The calculator uses your current performance data, like user base size, conversion rate, customer acquisition cost (CAC), and average order value, and compares it against benchmarks from gamified businesses to estimate the uplift.

Apps often see boosts in daily active usage, referral volume, and feature adoption. With the right mechanics in place, ROI can reach 3x–10x in LTV over time.

Gameball is a gamified loyalty platform that enables features like streaks, leaderboards, in-app games, referral boosters, and more. This calculator helps you quantify what those features could be worth for your business before you implement them.

It’s based on industry benchmarks, Gameball’s aggregated customer data, and your inputs. While it’s not a guarantee, it gives you a realistic range of impact to support smarter decisions and clearer expectations.