Map every moment that matters—from acquisition to loyalty.
These FAQs explain why journey mapping is your best starting point.
It’s the process of visualizing the steps a customer takes when interacting with your brand, before, during, and after purchase, to identify opportunities and pain points.
It helps you spot ideal moments to reward, engage, or retain a customer, like after first purchase, a repeat visit, or a referral, making loyalty more strategic.
Website visits, sign-ups, purchases, app interactions, emails, loyalty events, support chats, and more. Every interaction can be meaningful.
Regularly. As your business evolves, so do customer expectations. Update your map to reflect new behaviors, channels, or features.
Gameball lets you automate customer actions at key touchpoints, triggering rewards, messages, or challenges based on how customers move through their journey.
Say goodbye to boring loyalty experiences. Start enaging your customers with gamified loyalty experiences.