It’s not just points earned, it’s about consistent participation, reward redemption, challenge completion, and feature interaction. True engagement reflects habit, not just activity.

If users aren’t interacting, rewards feel irrelevant, and your loyalty program becomes background noise. That leads to missed revenue, higher churn, and wasted budget.

Often, it’s lack of personalization, unclear value, weak incentives, or poor timing. Gamified elements like streaks, leaderboards, and games can help reignite interest and action.

Gameball lets you track engagement KPIs in real time, segment users based on behavior, and launch automated actions to re-engage low-activity segments.

Yes. Your score is benchmarked against high-performing programs and it also includes practical tips on how to reach best-in-class engagement.