The Shopify App Store is full of tools to help your store grow and boost sales. Many of these tools are great for improving store functionality, customer experiences, and refining marketing strategies.
However, with so many options available, finding the right ones can be tough. So, we tested and reviewed the best free and paid Shopify apps to improve your store, engage visitors, retain customers, and drive more sales in 2024.
30 Best Shopify Apps in 2024 [Free & Paid]
- Gameball
- Smile.io
- Yotpo
- Stamped
- Loox
- Amai Pre Order Manager
- Back In Stock
- Shopify Email
- CM Commerce Email Marketing
- PostPilot
- Gorgias
- Ordergroove Subscriptions
- Mailchimp
- Klaviyo
- Videowise
- Promo.com
- Shogun
- Jebbit
- PixPix
- Popupsmart
- Smart SEO
- Plug In SEO
- Sitemapper
- Searchspring
- Syte.ai
- BetterReplay
- AVA Trust Badges
- ReConvert Upsell & Cross Sell
- InstaFeed
- Contact Form by POWR.io
We've organized our selected apps into eight categories for easy navigation.
Rewards & Loyalty Apps
Gameball
Only a few of your shoppers are actually telling their friends about you, even though they love your product. Why?
Because most stores do not have loyalty and referral programs to help their customers spread the word and increase repeat purchases. Gameball provides an intelligent solution to design your referral, loyalty, and reward programs.
It eliminates the common fears of all store owners—slow shoppers and losing consumers.
Gameball is one of the best Shopify rewards apps because it has features that customers truly love—points, rule-based challenges, VIP tiers, and more. This leads to maximum brand loyalty and repeat shoppers.
Key features:
- Various discount types and tools to manage them.
- Integrations with Zapier, Shopify, Klaviyo, Omnisend, and more.
- Full branding with tone of voice, widget color, and images.
- Free setup and onboarding call on all plans.
- Plenty of program and custom reward types.
- Robust gamified loyalty mechanics to interact with shoppers, tiers for customer segmentation, and goal-based templates.
- 24/7 live chat and email support, even for free users.
Pricing:
- Free plan: Free for 14 days without any credit card.
- Growth plan: $210/month, billed annually.
- Enterprise plan: Starts from $1,999/month.
One of the best things is you can start right away and launch your first loyalty program with Gameball for free - no credit card required.
Smile.io
With Smile.io, you can create your own reward and loyalty program to turn first-time shoppers into long-term customers.
To boost interaction, you can remind customers about their referral links and points with Nudges. This Shopify rewards app offers many rewards, programs, and popups. Smile.io can work with marketing tools, email services, and CRM systems. Plus, your loyalty program can be automatically translated into six preset languages.
Key features:
- Tools to manage popups, like triggers and templates.
- Customer support includes a team of experts.
- Account and launch management.
- Modern design customization.
- Customer segmentation.
- Points expiration.
- Custom referral messages, panels, and email notifications.
Pricing:
- Free Plan: Up to 200 monthly orders.
- Starter plan: $49/month.
- Growth plan: $199/month.
- Pro plan: $999/month.
UGC Marketing and Reviews Apps
Yotpo
Yotpo is a perfect all-in-one solution to boost traffic for small stores that are just starting out.
This popular customer content marketing platform helps users increase conversions, build trust, and generate reviews. Its advanced features automatically display ratings in search engines.
Key features:
- Coupons to motivate users to share a review.
- SMS Review Requests and automated emails.
- Q&A, images, ratings, and reviews from customers.
Pricing:
- Starter plan: $79/month
- Pro plan: $169/month
- Premium plan with a customized price.
Stamped
Stamped allows you to capture and showcase high-converting ratings and checkout reviews. It includes Community Q&A and user-generated content features.
The app offers full customization with on-site display widgets and the ability to export reviews to your store or marketing campaigns. It also aligns with your brand voice to improve brand awareness and engagement.
Key features:
- Gathering and importing Shoppable Instagram Gallery, Google reviews, NPS, and more
- Full integration to sync reviews with the store app
- Improved Google SEO and shopping performance
- Conversion boosting with emails, site widgets, templates, and banners
Pricing:
- Lite plan: Free with 50 orders per month and more features.
- Basic plan: $23/month.
- Premium plan: $59/month.
- Business plan: $149/month.
Loox
Loox is one of Shopify top apps that collects reviews with videos and images, helping to showcase social proof for your brand. It encourages customers to share visual feedback about your products.
Over 14,000 Shopify stores use it for its functionality in sending branded emails and displaying 5-star ratings in search results.
Key features:
- Increased sales with one-click referrals.
- Review synchronization with Google Shopping, Meta Shop, and Shop App.
- Easy setup process.
- Customizable widgets that match your brand and maintain website speed.
- Discount offers on future purchases for posting reviews.
Pricing:
- Basic: $9.99/month.
- Advanced: $24.99/month.
- Pro: $49.99/month.
- Enterprise: $99.99/month.
Inventory Management Apps
Amai Pre-Order Manager
Do you want to earn with pre-orders and capture missed sales? By installing this app, you can potentially earn 17% more than usual by selling out-of-stock items. It enables you to monitor sales levels without acquiring additional merchandise.
You simply add a "Pre-Order" button for out-of-stock items and customers click it to purchase the product as usual.
Key features:
- Sales boost without the need to invest in new products.
- Quantity restrictions for specific items.
- Fund accumulation for product development.
- Customizable pre-order button.
- Accurate statistics for developing business plans and finding investments.
- Anticipation creation for product launches with a 'Coming Soon' button.
- Live chat support.
Pricing:
- Shopify Basic: $24.95/month.
- Shopify Standard: $39.95/month.
- Shopify Advance: $59.95/month.
- Shopify Plus: $89.95/month.
Back In Stock
This is a must-have Shopify app through which you can make waitlists and recover lost sales with back-in-stock notifications.
Back In Stock allows you to send alerts when you restock your items and automate inventory management.
Key features:
- Product demand assessment through detailed reports and restock alert analytics.
- Automatic customer emails when an item is restocked.
- Quick restock alerts with zero coding.
- Customized notifications and sign-up forms.
Pricing:
- Starter: $19.99/month.
- Growth: $29.99/month.
- Pro: $49.99/month.
Email, Customer Communication & Subscription Marketing Apps
Shopify Email
Looking to promote your brand through emails? Shopify Email offers a great drag-and-drop editor and marketing platform.
You can create email lists and manage all your campaigns seamlessly. With Shopify Email, you can send fully branded emails to different segments of shoppers right from your Shopify admin dashboard with just a few clicks.
Import your contact list into Shopify, create and send your campaigns, and then track results to optimize your retention campaigns and shopper acquisition.
Key features:
- Ready-to-use email templates for events, items, holidays, restocking, and sales, featuring your store’s logo and product images.
- Various email campaign options and management tools.
- Shopper list segmentation for targeted messaging.
- Tracking of clicks, purchases opens, click-through rates, and cart additions.
- Customizable buttons and text.
- AI-generated email content, subject lines, and optimized send times.
- Easy creation, sending, and tracking of campaigns within Shopify.
Pricing:
- Free to install. You can enjoy the first 10,000 emails for free every month. Afterward, pay just $1 for every thousand emails you send.
CM Commerce Email Marketing
CM Commerce is one of the must have apps for Shopify that every merchant needs.
It's easy to use and helps you send automated emails that boost sales and grow your business.
Connect your online store quickly, and use features like pre-made email journeys, an easy-to-use email builder, a product review collection, and ready-made popups.
Key features:
- Creation of conversion-driven campaigns.
- Straightforward integration process with Shopify.
- Abandoned cart emails for revenue recovery.
- Excellent personalization options.
- Easy conversion tracking with the Insights dashboard.
- Drag-and-drop upsell modules.
- Capability to highlight your best reviews.
Pricing:
- Starter plan: $9/month (5,000 emails to 500 people)
- Growth plan: $29/month (Unlimited emails)
- Pro plan: $49/month (Unlimited emails+consultation and support)
PostPilot
PostPilot is a simple direct mail tool that really delivers results. It's intuitive to use and aims to bring customers back to your store.
PostPilot sends personalized, triggered, or one-off postcard campaigns to potential customers and loyal shoppers. It’s a great growth channel for cart recovery and retargeting.
Key features:
- No minimums, contracts, or commitments.
- Variety of email marketing campaign types (back-in-stock, cross-sell, etc.) with tools for management (tags, tracking, segments, etc.).
- Printing handled in PostPilot's facility for optimal value, standards, and speed.
- Instant tracking of ROI and results with dashboard insights.
Pricing:
- Starter plan: Free to install, $0.89 per postcard.
- Pro plan: $499/month.
Gorgias
Gorgias is a tool for customer service that brings all your communication together. It helps you provide great support experiences.
Store owners can quickly access past conversations and order details to offer fast help. Gorgias works well with over 100 apps and can handle support tickets efficiently, using AI and automation.
Key features:
- Centralized management of Instagram, social media comments, email, TikTok, chat, voice, and more.
- Customer data from Shopify visible alongside each communication.
- 24/7 customer support via chat, Help Center, and website campaigns.
- Sales impact tracking of the support team with revenue statistics.
- Direct order cancellation, editing, duplication, or refunds.
- Team activity monitoring.
- Quick responses with AI-powered answers.
Pricing:
- Starter plan: $10/month.
- Basic plan: $60/month.
- Pro plan: $360/month.
- Advanced plan: $900/month.
Ordergroove Subscriptions
Ordergroove Subscriptions makes it easy for customers to subscribe to products they need regularly. You can create custom subscriptions and track performance with this tool.
Ideal for growing brands, it helps turn one-time purchases into repeat business. It's supported by consumer knowledge, scalable technology, and a flexible platform.
Key features:
- Various subscription types (boxes, physical items, replenishment, and product bundles).
- Flexible and engaging setup to boost average order value (AOV), retention, and sign-ups.
- Pricing options: Subscribe and save or recurring payments.
- Customizable APIs for creative subscriber experiences.
- User-friendly dashboard for subscribers.
- Credit card retries and refreshes to increase revenue.
- Analytics providing performance reports.
Pricing: $499/month.
Request a demo to get more details.
Mailchimp
Mailchimp is one of the best email marketing and automation platforms for businesses of all sizes.
Its intuitive interface is user-friendly and efficient. With powerful AI integration, Mailchimp optimizes content and targeting and ensures highly effective marketing campaigns.
Key features:
- Targeted email campaigns, like abandonment recovery emails, increase conversion rates.
- Personalization and customer segmentation offer deeper insights and tailored experiences.
- Growth-focused reporting and analytics optimize for higher revenue.
Pricing:
- Premium: Starts at €325.43/month for 10,000 contacts
- Standard: Free for 1 month, then starts at €18.60/month for 500 contacts
- Essentials: Free for 1 month, then starts at €12.09/month for 500 contacts
- Free: €0/month for 500 contacts
Klaviyo
Klaviyo is one of the top Shopify apps for email marketing and SMS, especially for e-commerce.
It's super compatible with Shopify and more affordable than Mailchimp, making it a smart choice for businesses of all sizes.
Key features:
- Email marketing and SMS capabilities—sign-up incentives, shopping funnel redirects, and engaging newsletters.
- Behavior-based segmentation to target users according to their interactions with your store.
- Smooth integration with Shopify and an intuitive user interface for easy navigation
Pricing:
- Free: Up to 500 contacts for email and 150 contacts for SMS.
- Email and SMS: $60/month (1,250 SMS/MMS credits and 15,000+ emails)
- Email: $45/month (15,000+ emails and 150 SMS/MMS credits)
Promotional and Shoppable Content-making Apps
Videowise
Videowise is one of the best free Shopify apps for boosting sales. It lets you create amazing video shopping experiences by connecting your store to TikTok, Instagram, and YouTube. You can sync data to create polls, videos, lead forms, quizzes, and more.
Its strong analytics track performance in detail so you can make informed decisions and tweak accordingly. This all-in-one video app saves time with bulk video embedding.
Key features:
- Video display on item pages, Shop App home, or brand page.
- Ultra-fast on-page video speed.
- Video file size reduction of up to 96% without quality loss.
- Over 20 customizable video widgets.
- Video quizzes, engaging videos, and shoppable videos to boost conversions.
- Detection of user-generated content tagged on TikTok and Instagram for your store.
Pricing:
- Free to install: With TikTok & Instagram integration, on-site videos, and more.
- Starter plan: $99/month.
- Scale plan: $249/month.
Promo.com
Promo.com is a free Shopify app that creates professional product videos quickly, driving traffic and boosting sales. Making videos with Promo.com is easy: choose the video type and item to promote, and the app extracts videos and images from your Shopify store to create a promotional video.
You can customize these videos by adding logos, text, and music. Plus, there's a vast library of images and stock footage available.
Key features:
- Powerful videos for social media, products, and brand awareness.
- Customizable templates to achieve your business goals.
- Ability to post directly on YouTube, Facebook, and Instagram to attract more store traffic.
- Fast performance and AI tools.
Pricing: Absolutely free to use.
Shogun
Shogun expands sales by making dynamic landing pages, blogs, theme sections, product pages, and so much more. With Shogun, you draw in your target audience and entice them with personalized content that keeps them hooked.
This intuitive visual editor isn't just stylish—it's also powered by AI for the best page design and SEO optimization.
Key features:
- Access to 15 different website page formats.
- Shogun Insights for accessibility checks, SEO tips, and page speed scores.
- Customization of Shopify template pages using the theme section editor.
- Efficient page management with a variety of features.
- Creation of unique designs with Shogun elements or pre-built templates.
- Increased conversion rates through native A/B Testing.
- Saving pages as snippets for easy reuse in future designs.
Pricing:
- Build plan: $39/month.
- Grow plan: $249/month.
- Advanced plan: $499/month.
Jebbit
Jebbit lets you create dynamic, shoppable quizzes focusing on goal conversion, subscribers’ growth, and AOV. The pretty and interactive quizzes can help consumers find the best items in your store and guide them through the customer journey.
This visual builder comes with omnichannel distribution and no-code design elements, so you can see your shoppers “eye-to-eye” and offer intelligent, trustworthy, and personalized product recommendations that drive revenue and attract more consumers.
Key features:
- Swift creation of lead gen forms, quizzes, and surveys.
- Improved completion rates for quizzes.
- Integration with GTM, Facebook, Attentive, and Klaviyo for tailored experiences.
- Easy optimization and comprehensive analytics visibility.
- Direct synchronization of product recommendations from your store's inventory.
Pricing:
- Free plan: With 500-lifetime engagements.
- Starter plan: $49/month.
- Essentials plan: $249/month.
PixPix
PixPix is an intuitive image editor designed to streamline your selling process. Its easy-to-use and lightweight interface allows users to edit and modify product images quickly.
It also brings optimized file names and automatic alt text for SEO. If you’re looking for the best mobile app for Shopify that integrates directly into your product pages, PixPix might be just what you need.
Key features:
- Image editing capabilities—adjustment of light and color, cropping, modification, and resizing with two editors.
- Image optimization with quick access to the item directly from the Shopify product view.
- Direct search for specific items using keyword search or browsing through the product listing.
- Instant access to item details from the product details page in the Shopify admin section.
Pricing:
- Free plan: Unlimited editing, Chrome integration, and zero usage credits.
- Pro plan: $9.99/month.
Popupsmart
As the name suggests, Popupsmart helps you create and customize sales-focused popups to display on your site and increase conversions.
It's great for growing your email list too. Popupsmart connects with different email marketing services and automatically adds new subscribers to your list.
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Key features:
- Phone call popups to drive phone call traffic.
- Promotion of famous, new, and upcoming products.
- Reduction of abandoned carts using exit-intent technology.
- Increased sales through coupon popups.
- Shopper notification with announcement popups.
Pricing:
- Free plan: Includes one popup and 5,000 page views.
- Basic plan: $39/month.
- Advanced plan: $69/month.
- Pro plan: $99/month.
- Expert plan: $159/month.
SEO Optimization Apps
Smart SEO
Smart SEO is your solution for online store SEO challenges. With Smart SEO, you can automate your SEO optimization, increase organic traffic to your Shopify store, and improve sales without the need for extensive time or resources.
The app takes care of essential tasks like creating alt and meta tags, managing your sitemap, and fixing broken links. It also provides structured data to Google.
Key features:
- Many SEO tools and ways to monitor performance.
- Detailed backlinks report and creation of a link-building strategy.
- Creation of compelling meta tags using AI.
- Automatic detection and repair of broken visited, onsite, or external links.
- Optimization of product images and page speed for enhanced user experience.
Pricing:
- Free plan: Includes image, meta tags, alt tags optimization, and more.
- Pro plan: $9.99/month.
- Business plan: $19.99/month.
- Premium plan: $29.99/month.
Plug In SEO
Plug In SEO gives solid ground to your store’s SEO to reach higher traffic and sales. It checks your online store to detect issues and fix them and saves you hours of manual work.
Plug In SEO will add bulk meta titles and descriptions for thousands of items, catalogs, and blog pages through its powerful templating technology within minutes. The app will also update your content value, titles, blog structure, headings and speed.
Key features:
- Abundance of performance monitoring and SEO tools.
- Page speed optimization.
- Traffic improvement through keyword identification.
- Enhanced visibility by adding text to images.
- Maximization of click-through rates with Google snippets and structured data.
Pricing:
- Small store: $29.99/month.
- Medium store: $49.99/month.
- Large store: $79.99/month.
Sitemapper
Looking to boost conversions, increase profits, or improve your visibility on search engines? Sitemapper, available on the Shopify App Store, can help you achieve these goals. This app creates a user-friendly sitemap page for Google, helping customers find your products with ease. In short, Sitemapper simplifies customer navigation.
Additionally, the app creates a flatter store structure that is SEO-friendly, making it easier for search engines to index your pages and ensuring that your products appear at the top of search results
Key features:
- SEO improvement with links to all items, pages, collections, and blog posts.
- SEO and performance monitoring tools.
- Better store rankings on Bing and Google.
- Automatic change synchronization.
- NoFollow and NoIndex meta tag management for search engine visibility.
Pricing:
- Unlimited free trial.
- Starter plan: $4.99/month.
- Growth plan: $9.99/month.
- Pro plan: $19.99/month.
E-commerce Search Apps
Searchspring
A search box that fails to meet consumers' expectations can lead to unhappy users, minimal conversions, and high bounce rates as they turn to your competitors. With Searchspring, you can avoid this problem and gain full control over your store. This ensures users stay on your page longer, resulting in higher sales, loyal customers, larger cart sizes, and more conversions.
Searchspring's primary goal is to get the right item to the right shopper at the right time.
Key features:
- Personalized recommendations based on real-time behavior and past data.
- Insightful data to understand consumer intent.
- Advanced merchandising and search features to display only relevant results.
Pricing:
- Essential plan: $599/month.
- Advanced plan: $799/month.
- Expert plan: $999/month.
Syte.ai
Visual search AI is transforming online retail. Shoppers love the speed and ease of visual searches, which is why Amazon has added this feature. To stay competitive, use Syte.ai.
Store owners can add Syte.ai's image search tool to their online stores. This tool streamlines merchandising and connects consumers with items they’ll love, all in one platform. It eliminates dead ends and helps online merchants succeed in any market niche.
Key features:
- Product inspiration galleries.
- Improved SEO, on-site navigation, and search results with AI-backed discoverability.
- Display of similar products to attract and convert various consumers.
- Personalized recommendations.
Pricing:
Three plans are available, but prices aren't listed publicly. To get details, you need to contact Syte.ai directly.
- Searchandising Suite
- Hyper-Personalization Suite
- Visual Discovery Suite
Smart Tools to Run/Improve Stores
BetterReplay
Struggling to understand why shoppers aren’t converting? BetterReplay provides live session recordings, giving you insight into your customers' behavior. See how they engage with your brand and what items catch their attention.
BetterReplay also facilitates direct communication and offers easy post-purchase surveys during checkout.
Use these insights to fix any store gaps and reduce abandoned carts. BetterReplay is free and records up to 5,000 sessions monthly!
Key features:
- Detailed session insights with timestamp, browser, duration, and location for each session.
- Centralized survey feedback.
- Complete session recordings and replays.
- Easy-to-read segmentation and intuitive dashboard.
Pricing:
- Free plan: With 100 monthly visitors, session recordings, and ticket support.
- Growth plan: $29/month.
Avada Trust Badges
Need a straightforward upsell solution for your Shopify store? Avada provides trust badges to improve customer confidence and potentially boost sales. It's free and offers ready-made templates for creating trust badge icons, certificates, and images. Also, it includes Post-Purchase Upsell features to promote additional deals.
Key features:
- Frequently bought together feature with in-line table and popup.
- Cross-selling features, such as a free shipping bar and sales popup, create urgency.
- Fully customizable to match your brand identity.
- Content protection.
- Hide the dynamic checkout button.
- Cross Sell and Upsell features display relevant discounted items for easy adding.
- Sticky Add-to-Cart option.
Pricing:
- Free plan: Includes trust badges, first 500 orders made by Upsell Function, and more.
- Pro plan: $19.99/month.
- Advanced plan: $49.99/month.
- Enterprise plan: $199/month.
ReConvert Upsell & Cross Sell
ReConvert helps you increase sales potential with effortless cross-selling and upselling. Create stunning, customized Thank You pages to captivate shoppers right after their purchase.
You get single-click upsells, cross-sells, checkout upsells, and post-purchase upsells—all in one app! Experiment with landing and checkout pages using a simple drag-and-drop website builder. Re-engage recent buyers with personalized recommendations, reorder buttons, countdown timers, and post-purchase surveys.
Key features:
- Revenue and margin boosting with repeat purchases encouragement.
- Checkout conversion rate improvement with targeted upsell prompts.
- Customized offers based on customer preferences.
- Additional purchase encouragement post-checkout.
- Important customer data gathering.
- Increased order value with easy one-click upsells.
Pricing:
- Development Stores: Free to use with a funnel editor, 1-click upsells, and more.
- Upsell Basic plan: $4.99/month.
- Upsell Premium plan: $7.99/month.
- Upsell Premium Pro plan: $14.99/month.
All paid plans come with a 3-day free trial.
Instafeed
Instafeed lets you turn store visitors into customers with a personalized Instagram feed on your Shopify store. Customize your Instagram content to raise brand awareness and connect better with customers, all without needing coding skills. You can tweak every detail of your posts and feed titles to match your brand.
And the best part? Instafeed won't slow down your store's page loading. Plus, it's free for all Shopify store owners with Instagram accounts.
Key features:
- Auto-optimized or manual layouts + ability to choose between slider or grid layouts.
- Social proof integration.
- Multi-item tagging.
- Compatibility with all devices and themes.
- Customization for mobile—tailored columns and rows for mobile viewing.
Pricing:
- Free plan: Layout and content customization options.
- Pro plan: $6/month.
- Plus plan: $19/month.
Contact Form by POWR.io
For online merchants looking to boost conversions and collect leads seamlessly, creating professional forms is crucial. Contact Form is one of the top apps for Shopify that helps create forms and expand contact lists, offering over 12 templates and various plugins.
You can develop simple or complex multi-page forms in minutes. Plus, it integrates smoothly with popular software like Zapier, Google Sheets, Mailchimp, and Klaviyo.
Key features:
- Form customization.
- GDPR compliance and reCAPTCHA integration for enhanced security.
- Responsive dashboard.
- Flexible positioning options.
- Instant email alerts for new form responses.
- Various notification choices.
- Simple and efficient email autoresponders to boost engagement.
- Support for multiple file uploading sizes.
- Centralization of all contacts and responses within the dashboard.
Pricing:
- Free plan: With unlimited forms and more features.
- Starter plan: $9.99/month.
- Pro plan: $17.49/month.
- Business plan: $89.99/month.
Final Thoughts: Best Shopify Apps to Support Your Store
These are the 30 best Shopify apps (both paid and free) you need to automate your e-commerce store needs. While investing in paid apps might make you hesitate, the potential rewards are worth considering.
If you're ready to try out the loyalty and rewards trend, Gameball is a trusted choice. With over 3,000 satisfied store owners across 70 countries and recognition as the best Shopify loyalty app twice, it's a proven performer and reliable choice that delivers excellent results.
Don’t want to commit yet? Start your free trial instead.
