Growth Marketing

Here Are the 21 Best Shopify Apps to Support Your Store

October 31, 2020
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If you have a Shopify store, having a Shopify app to complement and boost your business is a must. But sometimes one app isn't enough. That's why we've compiled a list of the best Shopify apps to support your business.

The list includes apps in sales and marketing, business development, customer retention, SEO and lots more.

Let's dive in the list!

Best Shopify Apps for Sales and Marketing


One of the most important ways to drive traffic to your Shopify store is to use social media ads. And that's what Convertedin does. In fact, it takes social media marketing to a whole new level.

Convertedin not only creates segments for your customers but also allows you to automate your ads across social media.


Another social media and digital marketing Shopify app is Kit.

Kit is a great Shopify app that helps you with different digital marketing options from running Facebook ads, to doing email marketing, to getting performance updates.

Relying on two main social media platforms, the AI-powered app will help you find customers on Facebook and Instagram and send them targeted messages.


Who doesn't need marketing when launching a business? Nobody!

Klaviyo is marketing automation software that helps you create automated email sequences and campaigns based on your customers' behavior and buying trends.

Providing rich customer data, Klaviyo is also one of our must-have Shopify apps because it's great for businesses, regardless of where they are in their journey.


Another email marketing provider that you can use in your Shopify store is Privy.

This Shopify app helps you build your subscriber list and allows you to set up several email sign-up pop-ups, automated sequences, exit intent forms, among other options.

All Privy forms can be customized to suit your business needs. It also allows you to sync with MailChimp and Klaviyo to support your email strategy.

Ultimate Sales Boost

This Shopify app offers you several conversion rate optimization (CRO) features to help you increase your sales.

Ultimate Sales Boost offers you countdown timers as well as low stock alerts to give customers a sense of scarcity and urgency to buy.

Best Shopify Apps for Influencer Marketing

Secomapp – Affiliate Marketing

Marketing isn't just ads and email lists any more. There's much more to it.

The world is shifting towards influencer and affiliate marketing.

That's why we've added Secomapp to our best Shopify apps list.

Secomapp has served over 250,000 Shopify merchants since its launch nearly six years ago.

This app helps you build brand ambassadors for your Shopify store.

"Our affiliate tracking process is well-built that makes sure your affiliate system would run smoothly with high accuracy," the app explains via its Shopify page.


Influencer marketing is still a trending factor in online marketing. Many customers and businesses view it as a means for creating awareness and building social proof for a brand, product, or in this case Shopify store.

UserGems allows you to find influencers among your customers. It highlights which customers have a good following and audience and are talking about your brand and recommending it to others.

This Shopify app will notify you about 'influential' customers who are sharing about your brand. From there, you can connect with them and build a relationship.

Best Shopify Apps for Customer Retention


Gameball is one of the best Shopify apps to have. Why?

Because it offers a ton of marketing and business support options all in one app.

As a customer retention platform, Gameball allows you to create unique and exciting loyalty and referral programs.

Hint: Use referrals as part of your loyalty program for maximum benefit.

Through your loyalty program, you can create challenges and customized messages.

In addition, Gameball can help you increase your social media presence though its social sharing options, which can be part of your loyalty program.

You can ask customers to like and follow your social media accounts in exchange for points that they can use as part of their loyalty program later.

Gameball is all about Loyalty marketing and customer retention, so we keep adding options to help Shopify stores increase their sales and grow their customer base.

Once you start using Gameball, your Shopify store will be an exciting experience your customers will look forward to.

Tip: The bonus here is that Gameball has an always-free version on Shopify.

Customers tend to check out reviews before buying a product.

So how do you get customers to leave those reviews?

You go to This product review app allows customers to rate and review products on Shopify stores.

These reviews act as social proof to increase a store's conversion rate and give additional trust to your products. is also one of few Shopify apps that provides its services in multiple languages. Thirty-four to be exact!

It's also one of the best social proof apps for Shopify with over 10,000 5-star reviews!

Which makes it one of the best Shopify apps a store could have.

Want a great sales-boosting tip? You can integrate with Gameball for an ultimate experience.

Get customers to leave reviews and earn points as part of their loyalty program.


It's a common pain point for online businesses that customers fill their carts only to abandon them.

Stores often see this in the form of large store traffic but little sales. This is where PushOwl comes in.

It's a Shopify app that sends automated push notifications so you can increase sales and re-engage store visitors who abandoned their carts.

Product Reviews

Like, the Product Reviews app helps you add customer reviews to your products. It's a great way to get customers to tell you what they think of your products or services.

Positive reviews will act as social proof that can encourage future customers to buy your products.

A report by eMarketer recently said that only 2% of customers DO NOT look at the reviews when making a purchase.

Yes, this means a whopping 98% of customers look at reviews before making a decision!

Great Shopify Apps for SEO

SEO Site Audit, Benchmark Hero

We all know the benefits of search engine optimization (SEO). But did you know that SEO for e-commerce can also help your store's visibility on Shopify?

E-commerce SEO will help your store appear in Google search and an app like SEO Site Audit can help you with that.

However, it may be difficult to pinpoint exactly what your e-commerce SEO needs and how your store compares to others and to your competitors.

That's what SEO Site Audit, Benchmark Hero app is for.

It "gives you a detailed analysis of your site to let you know what's working and what's not as it relates to search and your store's performance. It'll also help you find out why some pages aren't converting as much as you'd like," according to a Shopify blog post.

Bulk Image Edit – Image SEO

Not all SEO is based on content. Some of it relies on image optimization.

If you have images that are large, not tagged, or not clearly specifying the product or service then chances are you have no image SEO, which can hurt your SEO rankings on Google.

In comes Bulk Image Edit. This Shopify app will help you resize your images into smaller sizes, which will decrease the load time of your Shopify store. A major bonus in the eyes of Google.

It will also fix all your alt tags and file names and make them more optimized for search results.

Bulk Image Edit can also resize images for social media use and allow you to add branding watermarks if you wish.

Best Shopify Apps for Business Development and Support

Improved Contact Form

One of the best ways to get customers is to have a great Contact Us page for your Shopify store.

A strong contact us page makes your brand accessible and facilitates the process of customers reaching out to you. It also gives you the opportunity to ask your customers questions.

Enter the Improved Contact Form app. Regardless of the page your customers are on, this Shopify app creates a pop-up contact form for your Shopify store.

It can even go a step further and inform you were your customers are located and which pages they viewed before reaching out you.

You can then use this information as part of your CRO strategy.


Need a mobile app for your Shopify store?

Vajro is your go-to app.

With this app, you can create a customized mobile app for your Shopify store so shoppers can access it via their phones anytime, anywhere.

Vajro provides you with 20+ pre-built themes along with a theme builder.

You can also update your mobile app in real-time with your products and services, auto-synced with your website.

Read Want a Winning Customer Retention Strategy? Use These 4 Tips

Form Builder

Another way to develop your business and generate leads is to have a form on your website or store.

This can be done through the Form Builder app, which helps you collect payments, distribute surveys, generate leads, and more.

It also allows you to set up automated confirmation or thank-you messages when customers fill a form.


Want to create QR codes for your products and services? Shopcodes is one of the best Shopify apps for exactly that.

Using Shopcodes, you can generate QR codes in seconds and customers can simply scan the code using their cell phones to complete the purchase.

By using these QR codes, you can analyze which codes are more popular with customers and review business trends.


Having an online store means you'll probably need logistics support.

How about an app that doesn't set a fixed cost on shipping which allows your store to save on shipping costs?

And what about having personalized packaging and branded tracking emails?

That's why BigBlue is on our list of best Shopify apps for Shopify stores.

Helpful read: 12 Tips to Create a Successful Shopify Marketing Strategy


Customers don't trust everything they see online. They want social proof.

Which is where Nextsale comes in.

Nextsale provides customers with data about what other customers have purchased.

In other words, it shows that what similar people have done when confronted with a product or service.

NextSale creates trust and urgency among your customers.

"Nextsale shows you're an authentic store. It shows people trust you," the app says.

Sales Notifications by MPS

Another social proof app is Sales Notifications by MPS. This app shows users what others have bought from your store.

It helps build trust and increase sales.

Tidio Live Chat

Having live chat on your Shopify store is a great way to not only engage customers but show them that you're there for them.

According to research by MarTech, over 50% of customers are likely to buy from a brand or website if it has live chat.

And nearly 50% are likely to come back as repeat customers.

Tidio Live Chat offers your live chat and chatbots for your Shopify store.

You can also set up automated responses to answer common questions and generate more sales.

Closing Comments

It may appear as though having a Shopify store means a headache. It isn't.

As a store owner, you're not required to have ALL of these apps. No by no means.

Besides 21 apps on a single store isn't even feasible on Shopify. Not to mention that there are multiple apps for the same category.

So, no you don't need to have 21 apps on your store. But this list does comprise the apps that we think are the best.

The list is meant to help you run your business and increase your sales, whether in terms of loyalty, SEO, influencers, or all of the above.

Moreover, there are Shopify apps being made almost every day.

So, which of the above Shopify apps are you going to start with?

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